The buying decision process

Simply, we can define the term as: Consumer buying process consists of sequential steps the consumer follows to arrive at the final buying decisions. Mostly, consumers follow a typical buying process. Marketer must know how consumers reach the final decision to buy the product.

The buying decision process

Buyer Decision Process Buyer Decision Process The stages of the Buyer Decision Process The buyer decision process represents a number of stages that the purchaser will go through before actually making the final purchase decision.

The first stage is likely to be that you have a need for communication or access to the Internet, or problem because you cannot interact with friends using social media. The value added by products such as Android, iPhone or Windows phone and others should satisfy your need or solve your problem.

So the second stage is where you speak to your friends and surf the Internet looking at alternatives, which represent stage two — or your information search. As a buyer you might visit a local cellphone store and speak to the sales staff to help you complete stage three, i.

The buying decision process

Stage four is the selection of product and you go and make your final decision and buy your smartphone from a local store or using an e-commerce website. Stage five involves your post-purchase evaluation whereby you use the phone and have a positive, negative or mediocre experience of the product.

Remember that organisations and businesses also go through this process and that teams of individuals contribute to the decision-making process. The stages of the buyer decision process are the recognition of the problem, the search for information, an evaluation of all available alternatives, the selection of the final product and its supplier of course services are included and then ultimately the post-purchase evaluation.

What Is the Buying Decision Process?

Stage One Stage one is the recognition of the particular problem or need and here the buyer has a need to satisfy or a problem that needs solving, and this is the beginning of the buyer decision process.

Stage Two Stage two is where we begin to search for information about the product or service. Stage Three Stage three sees the evaluation of the available alternatives whereby the buyer decides upon a set of criteria by which to assess each alternative. Individuals or teams of buyers make the final choice of what to buy and from whom to buy it.

Stage Five Interestingly the process does not stop at the point of purchase because there is a stage five called the post-purchase evaluation.

The process continues even when the product or service is being consumed by the individual or business. Your actions at this point might inform other potential buyers who would be keen to hear about your experiences — good or bad. Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

View all posts by Tim Friesner Posted on.The Consumer Buying Decision Process or How real people really buy thingsWhen people are buying something that’s important, expensive, or risky, they don’t generally do it on a whim.

2 Replies to “5 Stages of consumer buying decision process”

They. Jun 29,  · The business buying decision process involves five distinct stages. At each stage, different decision makers may be involved, depending on the cost and strategic importance of . This model is important for anyone making marketing decisions.

It forces the marketer to consider the whole buying process rather than just the purchase decision (when it may be too late for a business to influence the choice!).

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Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a .

The buying decision process

A buying process is the series of steps that a consumer will take to make a purchasing decision. A standard model of consumer purchase decision-making includes recognition of needs and wants. By thoroughly understanding the buying decision-making process, marketers can devise various strategies, which can reduce the likelihood of buyers’ remorse or post-purchase anxiety from occurring.

Although, our example clearly demonstrates that this is not always possible due to external factors outside of the firm’s direct control.

5 Stages of consumer buying decision process | Management Education