The impact of snowboarding on retail

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The impact of snowboarding on retail

Since that time the retailing industry of the ski world has been on a steady increase. At the beginning of this decade the increase began to skyrocket. However, skiing was not the reason for the growth. The reason for the dramatic increase in industry sales in the retail world of skiing was due to snowboarding.

By now almost everyone in the country has either seen a snowboard, ridden one, or knows someone who has. The purpose of this paper is to discuss what snowboarding is, and to shed some light on the financial aspects of this new sport. Snowboarding hit the scene in Jake Burton, at the age of 15, decided that he had enough of skiing and wanted to do something a little different.

With a little ingenuity and some of his dad's tools he began working on the first snowboard.

The impact of snowboarding on retail

His project lasted about three weeks and when he was done he decided to take his invention to the slopes and she how it worked.

This was almost the end of snowboarding.

The impact of snowboarding on retail

Every slope Jake went to denied him access, saying that they only allowed skis on the hills. Jake was a very determined kid and this did not stop him. He began hiking every backcountry trail he could find and he became quite efficient at snowboarding. At the same time he continued to knock on all the ticket windows at every resort but still had no success.

He decided that the only way he could prove his invention was nothing more than a different version of a ski would be to make a video of himself riding down the back country hills. This was no easy task, keep in mind the year is Jake was determined and he met up with a guy named Craig Kelly who at the time was into video production of skateboarding and skiing.

Jake gave the sales pitch and Craig bit hook, line, and sinker. The next week the video was complete and Jake took it to all the resorts with Craig and they pled their case. By this time Jake had made about a dozen more prototypes of his snowboard and all his best friends were riding them. Finally a small mountain, Okemo, said "O.

Jake you can ride, but only during the week" This was all it took and from then on almost anyone that saw this crazy kid zipping down the hill on a wooden board with both feet strapped to it began to ask questions. In the 's snowboarding was still not extremely popular and it was very rare for a resort to allow it on the hills.

As the yuppie age ended and the Generation X'ers began to get into skateboarding, BMX bikes, bungee jumping, and roller blading, snowboarding took off. By eight-five percent of all ski resorts allowed snowboarders to share the mountains with skiers.

This age group typifies Generation X. Along with snowboarding came an entire new image.The Impact of Snowboarding on Retail Marketing Essays: Over , The Impact of Snowboarding on Retail Marketing Essays, The Impact of Snowboarding on Retail Marketing Term Papers, The Impact of Snowboarding on Retail Marketing Research Paper, Book Reports.

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The statistic depicts the retail sales for snowboard ski equipment in the U.S.

Essay The ski industry has been around since the beginning of the century. Since that time the retailing industry of the ski world has been on a steady increase. At the beginning of this decade the increase began to skyrocket. However, skiing was not the reason for the growth. The reason for the dramatic increase in industry sales in the retail world of skiing was due to snowboarding. The Associated Press delivers in-depth coverage on today's Big Story including top stories, international, politics, lifestyle, business, entertainment, and more. Michael Phelps, one of the most successful and well-known Olympian has decided to come off his retirement and take part in the upcoming Olympics games for one last time.

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Thesis Statement on The impact of Snowboarding on retail marketing | Category: Business & Economy